The world’s largest communication service group WPP and Kantar Millward Brown –   leading global research agency specializing among other in brand equity research, published their newest Top 100 Most Valuable Chinese Brands report.

top 100

What’s interesting or top line results:

  • Total value of the Top 100 Brands rose 6% compared to last year
  • Number 1 brand is Tencent – one of the world’s largest internet and gaming company, which also offers mobile services, social network, payment and entertainment platforms and is the most used internet service portal in China
  • Changes in Top 3: Alibaba (China’s biggest online commerce company) moved up into the 2nd position and placed ahead of China Mobile (the world’s largest telecom provider)
  • Education and travel agencies are leading sectors in value increase
  • Lenovo (one of the world’s leading personal technology companies) was called the most export-focused brand, 72% of its revenue coming from overseas business
  • China moving from a production-based to a consumption-focused economy

Below you can find the complete list of brands:

No Brand Category Brand Value
US$ Mil.
Brand Value %
Change 2017 vs. 2016
1 Tencent Technology 106,181 29%
2 Alibaba Retail 58,009 22%
3 China Mobile Telecom Providers 57,899 0,01
4 ICBC Banks 31,482 -8%
5 Baidu Technology 23,886 -11%
6 Huawei Technology 20,383 10%
7 China Construction Bank Banks 18,398 -0,07
8 Ping An Insurance 16,463 5%
9 Moutai Alcohol 16,219 41%
10 Agricultural Bank of China Banks 14,848 -0,09
11 China Life Insurance 13,134 -15%
12 Sinopec Oil & Gas 12,366 -3%
13 Bank of China Banks 11,778 -0,09
14 JD.com Retail 9,699 3%
15 PetroChina Oil & Gas 9,550 -11%
16 China Telecom Telecom Providers 8,887 -1%
17 China Merchants Bank Banks 6,581 -0,01
18 Yili Food & Dairy 6,318 1%
19 Mengniu Food & Dairy 5,023 6%
20 Air China Airlines 4,845 -1%
21 China Unicom Telecom Providers 4,589 -3%
22 CPIC Insurance 4,216 -2%
23 Bank of Communications Banks 4,195 -7%
24 China Minsheng Bank Banks 3,494 2%
25 Vanke Real Estate 3,424 13%
26 Suning Retail 3,386 2%
27 Lenovo Technology 3,309 -13%
28 Yunnan Baiyao Health Care 3,074 1%
29 China Eastern Airlines Airlines 2,953 -2%
30 Midea Home Appliances 2,792 12%
31 NetEase Technology 2,624 36%
32 Letv Technology 2,576 -8%
33 China Southern Airlines Airlines 2,407 -2%
34 Evergrande Real Estate Real Estate 2,392 5%
35 Shuanghui Food & Dairy 2,379 5%
36 PICC Insurance 2,362 -21%
37 Haier Home Appliances 2,320 -2%
38 Ctrip Travel Agencies 2,260 32%
39 Poly Real Estate Real Estate 2,180 3%
40 Vip.com Retail 2,179 NEW
41 Tong Ren Tang Health Care 1,905 5%
42 New China Life Insurance 1,802 -1%
43 BYD Cars 1,792 14%
44 Country Garden Real Estate 1,783 21%
45 Gree Home Appliances 1,763 -9%
46 New Oriental Education 1,657 43%
47 Yanghe Alcohol 1,535 -7%
48 China CITIC Bank Banks 1,524 NEW
49 ZTE Technology 1,403 -9%
50 iQiyi Technology 1,334 NEW
51 Tsingtao Beer Alcohol 1,213 -16%
52 Harbin Beer Alcohol 1,203 19%
53 Luzhou Laojiao Alcohol 1,193 36%
54 Youku Tudou Technology 1,141 6%
55 Wu Liang Ye Alcohol 1,139 14%
56 Snow Beer Alcohol 1,111 11%
57 ChangYu Alcohol 1,052 -9%
58 Robam Home Appliances 993 37%
59 CR Sanjiu Health Care 964 6%
60 Hainan Airlines Airlines 909 5%
61 Sina Technology 900 43%
62 Heilan Home Apparel 868 NEW
63 Bright Dairy Food & Dairy 864 -15%
64 Dabao Personal Care 836 13%
65 Great Wall Cars 790 3%
66 Lao Feng Xiang Jewelry Retailer 736 -14%
67 Longfor Real Estate 685 6%
68 Gemdale Real Estate 682 3%
69 Anta Apparel 673 16%
70 Yonghui Superstores Retail 651 0%
71 Industrial Bank Banks 639 -2%
72 R&F Properties Real Estate 539 2%
73 Gujing Gong Jiu Alcohol 535 20%
74 Supor Home Appliances 526 35%
75 Herborist Personal Care 494 -16%
76 Home Inn Hotels 471 -2%
77 Xueersi Education 457 58%
78 Hanting Hotels 448 25%
79 Caissa Travel Agencies 429 NEW
80 Eastern Gold Jade Jewelry Retailer 409 -21%
81 Sanquan Food & Dairy 396 -5%
82 Yanjing Beer Alcohol 380 -13%
83 Hisense Home Appliances 377 10%
84 Fortune Food & Dairy 373 10%
85 China Everbright Bank Banks 357 -8%
86 SOHO China Real Estate 349 -2%
87 Anerle Baby Care 345 -25%
88 Greentown China Real Estate 339 -2%
89 China Taiping Insurance 313 -24%
90 Jinjiang Inn Hotels 276 1%
91 Pearl River Alcohol 273 -6%
92 TCL Home Appliances 273 0%
93 Geely Cars 272 NEW
94 Changan Cars 255 4%
95 Semir Apparel 243 NEW
96 Zhong Hua Personal Care 243 -1%
97 CITS Travel Agencies 235 -18%
98 Ming Jewelry Jewelry Retailer 234 -30%
99 Vatti Home Appliances 229 NEW
100 Gome Retail 228 NEW

 

The whole report is available through the following link

http://www.wppbaz.com/uploads/files/BrandZ_China_Top100_2017_EN.pdf

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